Verse. Stories worth telling. 

Brand Strategy and brand concepting. back in 2017, it was one of the first stores that got rid of the 'geiten wollen  sokken' image. Heck. Even I was a still a young guy. Verse is a globally-local conscious store, empowering brands to tell their own unique story. We choose the Comma and a combination of fonts to represent the ever evolving stories of a new generation of concious brands. I co-created with Emeline Vogelzang for strategy and design.